Consumption by nostalgia, a growing business in the United States

Abstract

The relevance that the growth of the Hispanic market in the United States has taken in Mexico, is really significant; the continuous increase of Mexicans immigrants represents a niche market that is constantly demanding products of Mexican origin, we call this segment: "Nostalgic Market". This concept is used to describe drinking habits shared by those who cling to their roots when they are away from their home country and do everything possible to consume products that remind them of their childhood. This group of products includes: foods, drinks, crafts, gift items and more. This potential consumer market is made up of all Hispanics living in the United States. Within the American territory the states with the highest Hispanic population are: California, Texas, Florida, Arizona, New Mexico, New York, New Jersey and Illinois. These eight states contain three-quarters (74%) of the Latino population in the nation. The Nostalgic Market represents the opportunity to expand micro, small and medium family markets, increase their profits and diversify risks. The concentration of Hispanics symbolizes for the family enterprises, a chance of constant business in the state of Arizona, as there are companies that have the capacity of supplying the market in small quantities.